Licealiz now on its 3rd year for Kilusang Kontra Kuto Campaign

Head lice infestation continues to be a public concern in the Philippines especially on primary schools. According to a study conducted by the Department of Edcucation (DepEd) and the University of the Philippines (UP), head lice infestation is considered as the second most common health problem in schools here in the Philippines next to tooth decay. While it it may not be a fatal condition, attention must still be given to this persistent condition because if left untreated, more problems may arise.

It can cause other serious infections
The surface of our skin is filled with different kinds of bacteria. According to Dr. Arlene Bertuso from University of the Philippines – Manila, College of Public Health, while lice itself can’t cause infections, “severe scratching caused but allergic reactions to the saliva can cause scalp to break, therefore increasing the chance of secondary bacterial infection”.

It can decrease self-confidence to both the child and parents
Head lice or kuto often has negative connotation due to its association with poor hygiene and low social status, which can cause a child to lose confidence around his/her peers especially when teased. Parents whose child has been infected with head lice feel embarrassed since they feel like they exhibited poor parenting by letting their child get infested by head lice.

It decreases academic or work productivity
Itchiness and inflammation are effects from the bites of head lice. The irritation caused by the bites of the head lice can disrupt concentration in school or at work, hence affecting productivity. It can also cause loss of sleep, which can then lead to irritability, short attention span and lack of focus.

Misinformation can cause more damage
Myths and superstitions are already ingrained in Filipino culture and society. Kuto is surrounded by several of these myths and misconceptions that can be harmful to the infested such as the use of mayonnaise or kerosene and wrapping the child’s head with plastic overnight. Incorrect information like these can lead to untreated head lice, which can spread quickly to the whole family or to the whole class simply through physical contact with one infested person.

Lamoiyan Corporation and Licealiz

Licealiz Kilusang Kontra Kuto Year 3_1
Lamoiyan Corporation’s Licealiz together with the Department of Education (DepEd), UP Manila College of Public Health, Mommy Bloggers Philippines, and Drugstores Association of the Philippines created Kilusang Kontra Kuto. An advocacy to a kuto-free Philippines. Through this campaign, the team aims to educate the students and the parents about head lice infestation, its treatment and prevention. They will be visiting different schools in Luzon, Visayas and Mindanao.

Licealiz Kilusang Kontra Kuto Year 3_3

With correct information and appropriate control method, head lice infestation can be solved. Licealiz Head Lice Treatment Shampoo is an effective solution to eliminate and prevent head lice.Licealiz ShampooLast month, Lamoiyan Corporation visited one of Cebu’s elementary school. Dra. Maridel R. McVeigh led awareness campaign.
Licealiz Kilusang Kontra Kuto Year 3_2

Here are some important facts about Head Lice from Dra. Maridel’s presentation

  • Anybody can be infested.
  • Lice feed on human blood.
  • Head lice cannot jump nor fly.
  • Lice can survived for three days.
  • Female head lice can lay as much as 100 eggs.
  • Avoid sharing personal comb, hairbrush, pillows, towels or caps to avoid being infected by
  • head lice.

To know more about the activities of Kilusang Kontra Kuto led by Lamoiyan Corporation’s Licealiz, visit Licealiz Facebook Page.

Press Release

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