Sony Philippines reopens flagship store in Cebu

Last month, Sony Philippines has recently relaunched its flagship store in Ayala Center Cebu, highlighting innovation to enhance user experience and providing consumers with immersive firsthand access to the latest products. Located at the third level of Ayala Center Cebu’s new wing, the revamped Sony Centre
features next-generation line-up of products ranging from TV, Home Audio (soundbar, one-box, hi-fi), Personal Audio (headphones, earphones, wireless speakers), and Digital Imaging (Alpha, video camera, lenses, accessories).

Present at the Sony Centre Cebu relaunch were Otake Nobuyoshi, President and Managing Director of Sony Philippines; Ivan Lee, Sales Director of Sony Philippines; and Kelly and Maris Uy, Owners of Digikaden Inc., Sony Philippines’ partner dealer. The relaunch aims to strengthen Sony’s presence and enhance product availability in the region. This strategic move aligns with the company’s commitment to serving the local customer base, granting them direct access to a wide range of Sony products and technologies.

Personal Audio
The latest models in the award-winning 1000X series, WH-1000XM5 and WF-1000XM5 Wireless Noise-Canceling Headphones, offer industry-leading noise-canceling technology, next-level immersive sound, and Sony’s best-ever call quality. Some notable features include a comfortable design, automatic control, and multipoint connection capability.
Achieve a cinematic entertainment experience right in your living room with BRAVIA TV’s exceptional OLED picture and seamlessly integrated rich sound. The BRAVIA XR 55” OLED 4K HDR Google TV delivers truly immersive cinematic audio while maximizing picture quality for incredible realism. Whatever your entertainment needs may be, Sony’s BRAVIA TV is for you.
Elevate your content creation game with Sony’s Vlog Cameras: ZV-E10, ZV-1, and ZV-1F, which offer easy shooting capabilities like a pro. These cameras are ideal for product reviews, outdoor tours, indoor streaming, and various other shooting styles. Another excellent option is the new Alpha A6700 E-mount camera with APS-C sensor, delivering speedy performance and a range of features from a full-frame model, all packed into a compact size and lightweight body.

Make this holiday season extra special! Explore a diverse selection of thoughtful presents during your shopping spree at the latest Sony Centre, located on the 3rd level of Ayala Center Cebu’s new wing.

For more information about Sony Philippines and its next-generation products, visit, or check their social media: and

About Sony Electronics Asia Pacific Pte. Ltd.
Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional headquarters for Sony’s electronics business, overseeing Asia, Middle East and Africa regions. For more information on Sony’s products and services, please visit

About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of “continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges,” Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit:

Both Japanese words, Kando means emotion and Anshin has various meanings such as
peace of mind, reassurance, reliability, and trust.

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