Last 2016, Grab launched Grab Wives Academy and reached 100 Grab drivers’ wives.
This year, Grab aims to reach and empower 600 to 1000 drivers’ wives and inspire thousands more. An awesome advocacy of Grab for making the Filipino wives – WAIS SA PAMILYA, WAIS SA PERA!
Yes, Grab not only help the drivers but also the drivers’ wives by giving entrepreneurial and livelihood programs that encourage the wives to earn and support the husbands financially.
Based on survey, nine out of every ten housewives are ill-equipped with managing the money remitted by their husbands, the Grab drivers. If the wives are not given the necessary skills and opportunities to manage or grow their husband’s income, the endless cycle of poor money management within the Filipino family will continue.
In recognition of the importance of the role of wives in achieving success for the community, GRAB Misiskolar was born. GRAB Misiskolar is an initiative with the goal of empowering and educating the drivers’ wives to be wiser about handling their husband’s hard-earned income and enabling them to start their own business. Last August 27, 2017 at SM City Cebu Trade Hall, Misiskolars within Cebu became part of a full-day entrepreneurial program which included family planning and finance management talks as well as different livelihood workshops such as no-bake cake making, perfume-making, direct selling, starting up your own business, and getting the needed start-up capital.
Grab’s campaign is supported by the following partners – Unionbank, Lendr, Avon, Sunlife, Angat Pilipinas, and Generika Drugstore. Also, with the help of digital partners and mommy bloggers, the program aims to reach out to more wives and inspire them to be more madiskarte about the family finances – so they can become wais sa pamilya and wais sa pera.
Witness the journey of the GRAB Misiskolars from misis to wais na misis through their Facebook page, GRAB Misiskolar. Share your thoughts, spread the word and join us in empowering more Filipino families – one #GRABMisiskolar at a time.